Having a reliable email hosting provider is critical to the growth and success of your business website. The majority of your communications with customers will likely be through email. That said, it’s important that you find a provider who is a good fit for your business website. To help you get started, below are some of the essential features you should look for when getting the services of an email provider:


1. The ability to perform A/B testing

This is a marketing technique that allows you to test how people respond to your emails. Basically, you create two types of messages, send them out, then track which type of message gets the higher engagement rate. It’s an excellent way to test out new products and services.


2. The availability of different email templates

Your established and potential customers can get bored if they regularly receive the same message format from you. With templates, you can customize your messages in different ways to make them look fresh and easier to read. You can toggle between several templates every time you send a mass email to your customers or subscribers.


3. Mobile compatibility

Recipients of your messages should be able to open them using their tablet, smartphone, or other mobile devices. Before you make a deal with an email provider, it’s important that you inquire if their services are optimized for mobile devices.

This usually means that their inbox platform should have a responsive template. An email recipient should be able to read the message whether he’s opening his inbox through a mobile device or a desktop computer.


4. Ability to integrate the mail with social media

The people who receive your email should have the capacity to share an email to Facebook or Twitter directly. This would make for a great marketing tool because most people these days are active on social sites like Facebook.


These are the functions that will help you get the most out of your emails. With these features, it will be a lot easier for you to manage, categorize, store, and organize your emails. When you have these four features, you’ll have more valuable time and resources which you can spend on other more important tasks.