Green Rubber Global: Saving Wastage Through Green Rubber

The Petra Group is known as an interesting mix of paradigm shifting companies which seek to commercialize recycled rubber through its subsidiary company Green Rubber Global Ltd.

Green Rubber has differentiated itself from other self-proclaimed ‘recycled’ rubber by patenting the DeLink process which devulcanizes and revulcanises rubber to be remade into a host of high end applications that includes tires to sporting goods. This also includes a deal with Timberland shoes that is now using 50% Green Rubber soles in stores.

The Green Rubber Global’s technology benchmarks the efforts and passion devoted by Datuk Vinod Sekhar, the Chairman and CEO of the Petra Group, which is named after his daughter, Petra.

Vinod emphasized the seriousness in disposing 1.3 billion tires yearly, as it causes water pollution and becomes the habitat for disease carrying insects.

He believe that with Green Rubber’s environmentally friendly technology, waster rubber can be recycled in a cost effective manner while providing customers with high quality customized compounds that are no more expensive than virgin rubber.

Green Rubber recycles an equivalent of more than 200 million discarded tires yearly since 2012. This was made possible through the launching of an aggressive expansion program that it is now opening new manufacturing plants in the Americas, the Middle East, Asia and Europe. Its first US plant, located in Georgia is fully operational.

The technology was developed by Vinod’s father, the late Tan Sri BC Sekhar, who was the chairman of the Malaysian Rubber Research Development Board and known affectionately as the father of Malaysia’s modern rubber industry, The DeLink process is the benchmark of the Green Rubber technology.

The importance of recycling rubber is increasing every year in tandem with theincreasing virgin rubber prices. China and India are among the biggest users of virgin rubber, while synthetic rubber is now growing more expensive as it is a product linked to the price of oil.

Green Rubber, on the other hand can be produced at a cost that is competitive with virgin rubber and reduce wastage at the same time. Hence, the prospects for this type of recycled rubber is growing by the day. Vinod Sekhar is now at the forefront of reaping the benefits of such growth.

Datuk Vinod Sekhar – The Comeback Kid

When the word ‘comeback’ comes to mind, one would associate it with heroes or inspirational figures that have been killed-off but managed to rise from the ashes stronger, like a phoenix.

Comebacks are not for the weak hearted or the ones who give up easily in the face of adversity. No, comebacks are for the strong. In order to make a comeback, one must first have the strength to persevere through hardships. And Vinod Sekhar was one individual who possessed the mental and spiritual strength to go through hardships and rise from it stronger to make his comeback.

At one point in his professional career, Vinod Sekhar was at the lowest point in business. And he moved towards the only direction which he knew – up.

Before the crash, he had invested money overseas and the pay offs were beginning to show. The time was ripe for his comeback, but first he had to decide in which direction he wanted to move or as he puts it, “whether to depend on friends and government contracts or go back to what I believe in … go back to technology and the toys I believe in.”

There were Bill Clinton in 1992, George W Bush in 2004, Donald Trump in 1994 and Liverpool in 2005. All great and famous comebacks, and while Vinod may not have been internationally renowned as them at that time, nature of his return was something not to be ignored. Also See: Bill Clinton Compliments Vinod Sekhar

Vinod’s comeback was no less just as impressive. The key to his and The Petra Group’s comeback is one of the company’s anchor technologies developed by his father, the late Tan Sri Dr BC Sekhar.

The older Sekhar helped cultivate the strong feeling of nationalism and patriotism that is apparent in Vinod today. The first Asian Director of the Rubber Research Institute of Malaysia and the recipient of the 1973 Ramon Magsaysay Award for Government Service, B.C Sekhar or “Mr Natural Rubber” as he is fondly called, developed a technique for the recycling of vulcanised rubber and it was this that Vinod decided to venture into for his business comeback.

The rest is now history and now his company, Green Rubber Global Ltd is providing the technology to Timberland branded shoes too.

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RAID 0 or RAID 1?

When you purchase a dedicated server, there is an addon option (sometimes free and sometimes chargeable) called RAID. It is basically a hard disk array configuration which explains how your data is stored. Wikipedia has a very comprehensive, though lengthy, explanation about RAID but here’s a summary of what’s most applicable to most Malaysian SMEs. Continue reading