4 IMPORTANT FEATURES YOU SHOULD LOOK FOR IN AN EMAIL HOSTING SERVICE PROVIDER

Having a reliable email hosting provider is critical to the growth and success of your business website. The majority of your communications with customers will likely be through email. That said, it’s important that you find a provider who is a good fit for your business website. To help you get started, below are some of the essential features you should look for when getting the services of an email provider:

 

1. The ability to perform A/B testing

This is a marketing technique that allows you to test how people respond to your emails. Basically, you create two types of messages, send them out, then track which type of message gets the higher engagement rate. It’s an excellent way to test out new products and services.

 

2. The availability of different email templates

Your established and potential customers can get bored if they regularly receive the same message format from you. With templates, you can customize your messages in different ways to make them look fresh and easier to read. You can toggle between several templates every time you send a mass email to your customers or subscribers.

 

3. Mobile compatibility

Recipients of your messages should be able to open them using their tablet, smartphone, or other mobile devices. Before you make a deal with an email provider, it’s important that you inquire if their services are optimized for mobile devices.

This usually means that their inbox platform should have a responsive template. An email recipient should be able to read the message whether he’s opening his inbox through a mobile device or a desktop computer.

 

4. Ability to integrate the mail with social media

The people who receive your email should have the capacity to share an email to Facebook or Twitter directly. This would make for a great marketing tool because most people these days are active on social sites like Facebook.

 

These are the functions that will help you get the most out of your emails. With these features, it will be a lot easier for you to manage, categorize, store, and organize your emails. When you have these four features, you’ll have more valuable time and resources which you can spend on other more important tasks.

4 Factors To Consider In Finding The Perfect Email Hosting Service For Your Business

If you are the owner or manager of an online business in Malaysia, you are going to need a reliable email hosting service for communication purposes. Always keep in mind that email remains the most efficient way to communicate with your employees, customers, and business partners. Below are the most important factors you need to consider when looking for a good and reliable email service provider:

  1. Administration and ease of use

Generally speaking, you should have complete control over the management of your emails. The provider simply gives you the platform, and you should have the freedom to use it in any way you want. This is particularly the case for business websites wherein you have to customize your emails depending on your customer base.

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  1. Security

Email hacking and phishing remain the two most common ways in which hackers steal sensitive data. The email host you hire should have tight security measures in place to prevent these hacking attacks. One way of determining if a provider has stringent security measures is to ask for their security certifications.

  1. Archiving and storage capabilities

You should be able to easily categorize your messages based on a particular set of criteria. For instance, you should have the ability to separate customer emails from the ones sent by business partners. And of course, there should be enough storage space should you decide to save and archive all incoming messages.

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  1. The efficiency of customer support

Email systems can sometimes go down. In these instances, you can lose a lot of clients and potential sales. The damage can be minimized if the problem is fixed as soon as you send a support ticket. That said, you need an email provider that employs a team of experienced and vigilant support technicians.

If an email service provider passes the test with regards to the factors mentioned above, then it’s a good fit for your business. It’s advisable that you try the service for some time before you fully commit to it. The majority of email hosting companies offer free trials wherein you get to experience the features and functions of the service before you decide to purchase it. You should take full advantage of these free trials.

Website Insight – 6 Important Facts You Need to Know about Owning a Website

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Malaysia is greatly focused on bringing its tech forward, and that’s why most of its population is always connected to the internet. And where there are lots of people, there are lots of businesses looking to engage potential buyers. These days, nearly every business in Malaysia has a website to its name to help widen its reach and persuade prospects towards profitable consumer action. Unfortunately for some business owners, while a website does seem like a great way to interact with a target market, owning and managing one isn’t quite as simple. Before you buy a domain, be sure to read through these 6 must-know facts to help ease the process of owning a website.1

  1. Downtime Can Cost Money – Once you start managing your website, it will become apparent that every second that it’s available to your market counts. It’s ideal to shop around for only the best web hosting services in Malaysia to ensure your website is up and running 24/7, especially if you cater to worldwide consumers.2 2. Regular Maintenance is Required – Tech is always changing, and that’s why you need to update your codes on a regular basis. Be sure to have your website checked and maintained by an IT professional at least once a month to keep it up to date with the latest best practices.3 3.            You Get What You Pay For – Just because you know a guy who made a website once as a school project doesn’t mean you should hire him to do yours for a lower cost. Trust only professional web designers and coders, because the quality of your site will determine how well your market interacts with it.4 4.           The Internet is a Big Place – If you thought you could put up a website and it would be easily found by your market, you thought wrong. The internet is a big, big place and there are millions of other websites out there. That’s why aside from the website itself, you may also have to invest in SEO.55.             It Takes Time – Websites aren’t made overnight. Development time can take a while but often, developers struggle to meet deadlines, not because of their own mistakes and lapses but because clients failed to sign documents, send important pictures, or respond to design concerns sooner. Be sure to coordinate with your developer and answer their emails or messages as soon as possible to prevent any road blocks.6
  2. 6.           There will Always Be Problems – Visitors and online shoppers will almost always encounter problems while buying things off of your website. It’s ideal to have a dedicated website manager available at all times to address any issues and concerns visitors might have while navigating through the different pages.

No doubt, owning and managing a website can be a challenge. But with the right know-how, you can make the entire process problem-free. Keep these 6 facts in mind when you start to set up your site and get nothing but the best out of your little corner of the internet.

Examining The Pros And Cons Of Colocation Hosting

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Your web-based business needs one critical piece of equipment to exist — a server. Even when you own the server, if it is located at a business providing server-hosting services instead of where you do business, you are taking part in colocation hosting.

If you are considering server colocation in Malaysia, the following pros and cons will help you to assess whether or not it is a good fit for your business needs.

Pros:

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  1. Greater Bandwidth

 

You get more bandwidth at a much lower price than when hosting at your business. That’s because colocation hosting sites usually have a premium bandwidth to ensure fast loading times for your website.2

  1. Better Power Backup and Security

 

Your colocation host typically has excellent power back-up services available during power outages. That means your website won’t crash just because a power line is down. You also will benefit from the most advanced security to prevent hacks and other attacks on your server.3

  1. Easier to Upgrade

 

When you take part in colocation hosting, the server belongs to you. That means you can switch it out anytime you want to upgrade your server and what it can do for your business.

Cons:

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  1. Higher Startup Cost

 

Because you are using your own server, it will cost you more to set up your website or migrate it to your own server than when using a web-hosting service. You also need to buy your own hardware and software, which means higher initial costs to do business.5

  1. Colocation Services Vary

 

Not all colocation services are the same, and you will have to perform a diligent search to ensure you get the right server colocation in Malaysia. Among factors to consider are cost, proximity to your business, and services provided.6

  1. Higher Maintenance Costs

 

When you own a server, you have to maintain it. That means you have to pay someone to maintain your off-site server, and that can be costly. You also might have down times while your server is maintained, and that can mean lost business and higher costs.

When choosing whether to use colocation hosting or opting for a web-hosting service provider, you need to assess your business needs versus the pros and cons of colocation hosting. When the services and security provided outweigh the cost to obtain them via colocation hosting, it might be the right choice for you.

What Are The Features Of Free Web Hosting

With so many service providers and options that are available today, choosing a reliable web host isn’t easy. Throw in a multitude of features and benefits of each provider into the mix, and it becomes that much harder to decide.

But that doesn’t have to happen. Let us take a moment to sit back and take a look at some of the more common features that a good web hosting provider can offer:

Disk Space and Bandwidth 

As its name suggests, disk space refers to the amount of storage space that has been assigned to you by the free web hosting provider. Your web site files, which include text, images, audio will all be stored here. Bandwidth on the hand refers to the amount of traffic (visitors) that are allowed to access or leave your site at a given time. Access refers to every time a visitor searches for your website on their browser while leave happens when a visitor receives something. Whether it is to view an image, listen to a particular audio file or if it’s to download something, this can be classified as leaving.

Website Creator and FTP

If you have little to no knowledge of all this web creation, look no further as many free web hosting providers now come equipped with templates that you may choose to customize your site on.

FTP on the other hand means File Transfer Protocol. It is the process of transferring files from your website to your computer, or vice versa. This protocol is integral in ensuring that your content gets uploaded in a timely many. It also lets you download files that are stored on your website to be downloaded to your computer. A good free web hosting provider should grant you 24/7 access to unrestricted FTP.

Email

Yes, your free web hosting provider should also provide you with an email service. This would enable you to setup emails that are centered around your website, i.e: user@leetgamers.asia. With a webmail interface, you are free to login and manage your emails by using your browser. The email service should also provide you with POP3 and SMTP access so you can setup and manage your emails by mobile devices whenever preferred.

Support and Uptime

It is important to consider a free web hosting service that has free, reliable customer and email support.

While no host can offer you 100% guaranteed uptime (as conditions such as power outage is beyond their control) they should provide “counteractive measures” to limit website and email downtime to a minimum.

Price

If you’re on the lookout for a free web hosting provider, an important point to note is that you shouldn’t have to pay a cent for the basic features listed above. A free web hosting provider that forces banner ads on your site, is a huge red flag and should be avoided.